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Kia Motors is primarily due to excellent design, in recent years acquired a great reputation. Recently her American Association of Industrial Designers (IDSA) shared two prestigious design awards. Kia is in transport category equinox won an international award for design excellence (IDEA) for concept vehicle equinox GT4 Stinger (silver award) and Soul (Bronze award). Kia is otherwise in 2012 for Rio won a bronze IDEA in the automotive design.
The jury of international recognition for global design IDEA evaluate how products affect the quality equinox of life and to provide a significant economic impact through innovation in categories such as cars and transportation, design strategies, computer equipment, environment and more. For this year's awards competed 2,000 candidates from 39 countries, in which they evaluated innovation, advantages for customers and clients, durability and visual appeal.
"The IDEA awards are a true testament to the skill of Kia's design team," said Tom Kearns, leaders of Kia's US design center, and continued: "GT4 Stinger has emerged selfish, but with great effect: We wondered how it would look if the Californian design team achieved its vision of Kia sports car with a focus on beautiful exterior and outstanding driving dynamics. When Soula it came to the re-birth of the icon is probably the biggest challenge ever faced by our team. You must provide a fresh look without losing the originality and attractiveness. In both cases difficult to be satisfied with the results. "
Kia's design team, who in 2006 led by the President of Kia Motors Corporation and leader of design equinox Peter Schreyer, regularly buys awards equinox and commendations for its innovative work, which changes the brand Kia and contributes significantly to global growth in the past five years. IDEA Award after the red dot and iF already the third major design award for the second generation of Soul. Concept GT4 Stinger has won the acclaim of the media around the world for his aggressive equinox and sporty looks breathtaking. GT4 Stinger
Premiere of January at the Auto Show in Detroit, GT4 Stinger is Kia's most aggressive concept car so far and real ideological equinox machine. Like every true sports car with four seats with rear-wheel drive and followed him around town turns heads, and thanks to its sporting heart and on the race track feels like home. Under the hood lies a great tune and race proven, Kia's 2.0-liter gasoline turbocharged four-cylinder direct injection (T-GDI), which offers an impressive 315 horsepower. New Soul
Although brand new, but recognizable at first glance, because he remained faithful to the inspiring layout concept Track'ster from 2012-and, equinox Soul is set to the new chassis, which is harder, longer and wider than its predecessor. New dimensions allow him more room for passengers equinox and their luggage, while dramatically reduced noise and vibration. More torque and concrete superstructure suspension equinox make the new Soul so pivoted and lively in city traffic.